Section 1 — Acceptance of Terms
By accessing sentrival.com or using any Sentrival service, you agree to be bound by these Terms of Service and all policies incorporated by reference, including our Privacy Policy at sentrival.com/privacy and our Referral Program Terms at sentrival.com/referral-terms. These Terms of Service constitute a legally binding agreement between you and Sentrival LLC.
If you do not agree to these terms, do not access sentrival.com or use any Sentrival service. Your continued use of the site or any service following notice of any modification to these terms constitutes your acceptance of the modified terms.
Section 2 — Services
Sentrival LLC provides AI-powered digital marketing services to small businesses nationwide, including reputation management, web design and hosting, and related services described at sentrival.com. The specific terms governing each contracted service — including scope of work, pricing, billing, and performance standards — are set out in the individual service agreement executed between Sentrival and each client.
These Terms of Service govern your use of sentrival.com and apply to all visitors, prospects, and clients. In the event of a conflict between these Terms of Service and an executed service agreement, the service agreement governs with respect to the contracted services.
Section 3 — AI and Automated Service Delivery
Important Notice: Sentrival uses AI systems to deliver services. Please read this section carefully before using any Sentrival service.
Sentrival uses Large Language Models (LLMs) and automated AI agent systems as a core and integral part of service delivery. These systems generate review responses, website content, reputation monitoring reports, and other deliverables on behalf of clients. By using any Sentrival service, you acknowledge and agree to the following:
AI content may contain errors. AI-generated content, including review responses posted to your public business profiles, may contain errors, inaccuracies, or responses that do not perfectly fit a given situation. Sentrival does not warrant that any AI-generated content is factually accurate, legally compliant, or appropriate for every circumstance.
Client responsibility for public content. Clients are ultimately responsible for reviewing and approving AI-generated content before it appears on their public business profiles. If you identify AI-generated content that is inaccurate, inappropriate, or inconsistent with your business, you must notify Sentrival promptly through your client portal or by emailing bradley@sentrival.com. Sentrival will correct identified issues promptly.
No warranty on AI outputs. Sentrival does not warrant specific outcomes from AI-generated content, including review response effectiveness, customer engagement rates, or any particular business result. AI technology is evolving and outputs may vary.
Evolving technology. AI systems are continually developing. The tools and models Sentrival uses may change over time. Sentrival will notify clients of material changes to service delivery methods that affect the nature of the services contracted.
No legal or professional advice. Nothing generated by Sentrival's AI systems constitutes legal, financial, medical, or other professional advice. AI-generated content is marketing and communications material only.
Section 4 — Acceptable Use
You may use sentrival.com only for lawful purposes and in accordance with these Terms of Service. You agree that you will not:
- Use sentrival.com for any unlawful purpose or in any way that violates applicable federal, state, or local law or regulation.
- Attempt to gain unauthorized access to any portion of the site, any server, network, or system connected to the site, or any account belonging to another user.
- Interfere with or disrupt the security, integrity, or operation of sentrival.com or any system or network connected to it.
- Use any automated tool, scraper, bot, or crawler to access, collect data from, or interact with sentrival.com without Sentrival's prior written consent.
- Reproduce, distribute, display, or create derivative works from any content on sentrival.com for commercial purposes without Sentrival's prior written permission.
- Impersonate Sentrival LLC, Bradley OQuinn, or any Sentrival representative in any communication or public forum.
- Upload or transmit any content that is unlawful, harmful, defamatory, obscene, or that infringes the intellectual property rights of any third party.
Sentrival reserves the right to terminate access to sentrival.com for any user who violates these acceptable use standards, with or without prior notice.
Section 5 — Intellectual Property
All content on sentrival.com — including text, design, graphics, logos, icons, images, and code — is owned by Sentrival LLC or is licensed to Sentrival LLC by its respective owners. All rights are reserved. You may not reproduce, distribute, modify, create derivative works from, publicly display, or commercially exploit any content from sentrival.com without Sentrival's prior written permission.
The Sentrival system architecture, AI agent design, operational workflows, prompt structures, and proprietary processes developed for Sentrival's service delivery are the exclusive intellectual property of Sentrival LLC. These assets are protected by applicable trade secret, copyright, and intellectual property law.
Ownership of AI-assisted work product. All work product created through AI tools, Large Language Models, automated systems, or any combination of human direction and AI assistance in the course of developing, building, or operating Sentrival LLC's business — including but not limited to website code, agent architecture, service delivery systems, marketing materials, and operational documentation — is owned exclusively by Sentrival LLC as a work made under the direction and control of Bradley OQuinn, sole member and founder. Sentrival LLC's ownership of this work product is not diminished by the use of AI tools in its creation.
The Sentrival name, logo, and all related marks are the property of Sentrival LLC. Nothing in these Terms of Service grants you any license to use Sentrival's name, logo, or marks for any purpose without prior written permission.
Section 6 — Indemnification
You agree to defend, indemnify, and hold harmless Sentrival LLC, its sole member Bradley OQuinn, and its officers, agents, and representatives from and against any claims, liabilities, damages, losses, costs, and expenses — including reasonable attorneys' fees — arising out of or related to the following:
Clause A — AI-Generated Content
You agree to indemnify Sentrival against any claim, liability, or expense arising from AI-generated content that you approved — expressly or by failure to object after reasonable opportunity to review — and that was published to your public business profiles as a result of your use of Sentrival's services. This includes but is not limited to claims of defamation, false advertising, consumer protection violations, or platform policy violations arising from content you caused to be published.
Clause B — Data Provided to Sentrival
You agree to indemnify Sentrival against any claim, liability, or expense arising from prospect lists, customer lists, contact data, or any other data you provide to Sentrival for use in any service. You represent and warrant that all data you provide to Sentrival was collected lawfully, that you have the legal right to use that data for the stated purpose, and that Sentrival's use of that data as directed by you does not violate CAN-SPAM, the Telephone Consumer Protection Act (TCPA), any state consumer protection law, or any other applicable law or regulation. If any third party brings a claim against Sentrival arising from data you provided, you are responsible for defending and resolving that claim at your expense.
Clause C — Your Own Actions and Representations
You agree to indemnify Sentrival against any third-party claim arising from your own actions, representations, omissions, or conduct in connection with your use of Sentrival's services. This includes claims arising from how you describe or promote your business, representations you make to your own customers, or any use you make of Sentrival deliverables beyond the scope of your service agreement.
Section 7 — Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, SENTRIVAL LLC'S TOTAL LIABILITY FOR ANY CLAIM ARISING FROM OR RELATED TO YOUR USE OF SENTRIVAL.COM OR ANY SENTRIVAL SERVICE IS LIMITED TO THE TOTAL FEES YOU PAID TO SENTRIVAL IN THE SIX CALENDAR MONTHS IMMEDIATELY PRECEDING THE DATE ON WHICH THE CLAIM AROSE.
SENTRIVAL LLC IS NOT LIABLE FOR ANY INDIRECT, CONSEQUENTIAL, INCIDENTAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES OF ANY KIND, INCLUDING LOST PROFITS, LOST REVENUE, LOSS OF DATA, LOSS OF GOODWILL, OR BUSINESS INTERRUPTION, EVEN IF SENTRIVAL HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
SENTRIVAL IS NOT LIABLE FOR ANY ACTION TAKEN BY A THIRD-PARTY PLATFORM — INCLUDING GOOGLE, YELP, FACEBOOK, OR ANY OTHER REVIEW OR SOCIAL PLATFORM — INCLUDING THE REMOVAL OF REVIEWS, SUSPENSION OF LISTINGS, CHANGES TO PLATFORM ALGORITHMS, OR ANY OTHER PLATFORM ACTION THAT AFFECTS THE RESULTS OF SENTRIVAL'S SERVICES. THESE PLATFORMS OPERATE INDEPENDENTLY AND SENTRIVAL HAS NO CONTROL OVER THEIR DECISIONS.
Some jurisdictions do not allow the exclusion of certain warranties or the limitation of liability for certain damages. In those jurisdictions, Sentrival's liability is limited to the maximum extent permitted by law.
Section 8 — Disclaimer of Warranties
SENTRIVAL.COM AND ALL SENTRIVAL SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED.
SENTRIVAL DOES NOT WARRANT THAT USE OF ITS SERVICES WILL PRODUCE ANY SPECIFIC RESULT, INCLUDING ANY PARTICULAR IMPROVEMENT IN STAR RATING, REVIEW COUNT, SEARCH RANKING, OR WEBSITE TRAFFIC. RESULTS WILL VARY BASED ON FACTORS OUTSIDE SENTRIVAL'S CONTROL, INCLUDING YOUR BUSINESS'S EXISTING REPUTATION, YOUR INDUSTRY, YOUR CUSTOMER BASE, AND THIRD-PARTY PLATFORM BEHAVIOR.
SENTRIVAL DOES NOT WARRANT THAT SERVICE DELIVERY WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE FROM TECHNICAL ISSUES. SENTRIVAL WILL USE COMMERCIALLY REASONABLE EFFORTS TO MAINTAIN SERVICE CONTINUITY AND WILL NOTIFY CLIENTS PROMPTLY OF ANY MATERIAL SERVICE DISRUPTIONS.
Section 9 — Third-Party Platforms
Sentrival's services involve interaction with third-party platforms including Google, Yelp, Facebook, and others. Your use of these platforms is governed by their own terms of service and policies, which are independent of Sentrival's terms.
Sentrival is not responsible for and has no control over changes to third-party platform policies, terms of service, algorithms, ranking systems, review guidelines, or any other platform feature that may affect the delivery or results of Sentrival's services. Third-party platforms may remove reviews, modify listings, suspend accounts, or change their systems at any time without notice and without liability to Sentrival or to you.
Sentrival will make reasonable efforts to adapt its service delivery when third-party platforms make material changes, but Sentrival does not guarantee that services can be delivered in the same manner if a platform makes changes that prevent it.
Section 10 — Governing Law and Dispute Resolution
Governing law. These Terms of Service are governed by and construed in accordance with the laws of the State of Tennessee, without regard to its conflict of law provisions.
Good faith negotiation. Before initiating any formal dispute process, the parties agree to attempt to resolve any dispute, claim, or controversy arising out of or relating to these Terms of Service or any Sentrival service through good faith direct negotiation. Either party may initiate this process by sending written notice describing the dispute to the other party. The parties will have 30 days from the date of that notice to attempt to resolve the dispute informally.
Binding arbitration. If a dispute is not resolved through good faith negotiation within 30 days, it will be finally resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. Arbitration will be conducted in Knox County, Tennessee. The arbitrator's decision will be final and binding and may be entered as a judgment in any court of competent jurisdiction.
Class action waiver. All disputes between you and Sentrival must be resolved on an individual basis. You waive any right to bring or participate in any class action, collective action, or representative proceeding against Sentrival. The arbitrator may not consolidate more than one person's claims and may not preside over any form of class or representative proceeding.
Exception for injunctive relief. Nothing in this section prevents either party from seeking emergency injunctive or equitable relief from a court of competent jurisdiction in Knox County, Tennessee, where necessary to prevent irreparable harm pending the outcome of arbitration.
Section 11 — Referral Program
Participation in the Sentrival Circle Referral Program is subject to the Referral Program Terms published at sentrival.com/referral-terms, as updated from time to time. The Referral Program Terms are incorporated into these Terms of Service by reference.
Referral credits have no cash value, cannot be exchanged for cash or any cash equivalent, and are subject to all terms, conditions, and limitations described at sentrival.com/referral-terms. Participation in the referral program requires compliance with all applicable FTC disclosure requirements as described in the Referral Program Terms.
Section 12 — Modifications
Sentrival reserves the right to modify these Terms of Service at any time. When we make material changes — meaning changes that could meaningfully affect your rights or obligations — we will notify active clients by email to the address on file at least 14 days before the change takes effect.
Your continued use of sentrival.com or any Sentrival service after receiving notice of a material change constitutes your acceptance of the modified terms. If you do not agree to the modified terms, you must discontinue use of the site and services and notify Sentrival in writing.
The effective date at the top of this page will always reflect when the current version took effect. We recommend reviewing this page periodically.
Section 13 — Contact
Questions about these Terms of Service may be directed to:
Bradley OQuinn
Sentrival LLC
9111 Cross Park Dr Ste D200
Knoxville, TN 37923
bradley@sentrival.com