Introduction
The Sentrival Circle is Sentrival LLC's referral program for active clients. When a business you refer signs up with Sentrival and remains a paying client for 30 days, you receive a credit toward your monthly bill equal to that client's first full monthly payment. There is no cap on how many referrals you can make or how many credits you can earn. Credits have no cash value and are applied automatically to your account. This page explains exactly how the program works, what the rules are, and what you are legally required to disclose when you share your referral link.
Section 1 — What Is the Sentrival Circle
The Sentrival Circle is a client referral program operated by Sentrival LLC. It is not a public promotion or an affiliate network. It is available exclusively to Sentrival clients who meet the eligibility requirements described in Section 5.
Eligible clients receive a unique referral link and a unique referral code. When a business owner signs up through your link or code, Sentrival tracks that referral to your account. If the referred business becomes a paying client and stays active for 30 full days, a credit is posted to your account automatically.
Credits are applied to your next monthly bill. There is no limit on how many referrals you can make or how many credits you can accumulate. Credits roll forward indefinitely until used. Credits cannot be exchanged for cash, transferred to another party, or applied to setup fees.
The program is designed to reward clients who genuinely recommend Sentrival to business owners they know. It is not designed to incentivize mass sharing, spam, or misleading promotion. Clients who share their referral link are required to disclose the financial relationship to people they recommend Sentrival to. Section 4 explains exactly how to do that.
Section 2 — How It Works
Step 1 — You become eligible.
After your account has been active and in good standing for at least 30 days, Sentrival will reach out personally to introduce you to the referral program. You do not need to request access. Sentrival monitors eligibility and sends the introduction when the timing is right. See Section 5 for eligibility details.
Step 2 — You receive your unique link and code.
Sentrival provides you with a unique referral link and a unique verbal referral code. Both are available in your client portal under the referral section. Either one can be used to attribute a referral to your account.
Step 3 — You share your link or code with a business you want to recommend.
You share your referral link or code with a business owner you genuinely want to recommend Sentrival to. When you do, you are required to disclose that you will receive a credit if they sign up. Section 4 explains exactly what that disclosure needs to say.
Step 4 — The referred business signs up.
The referred business owner uses your link or code during their sign-up process. Sentrival records the referral attribution to your account at that time.
Step 5 — The 30-day qualification period begins.
The referred business must sign a service agreement, make their first payment, and remain an active paying client for 30 full consecutive days. This period begins on the date their first payment clears.
Step 6 — Credit posts to your account.
After the referred client completes 30 full days as an active paying client, one credit posts to your account. The credit equals the referred client's first full monthly payment amount. This happens automatically. You do not need to request it.
Step 7 — Credit applies to your next bill.
On your next billing date, the posted credit applies automatically to your bill. If the credit exceeds your monthly charge, the remaining balance rolls forward to the following month. Credits continue to roll forward until fully consumed. There is no expiration date.
Section 3 — Credit Terms
Credit value. Each referral credit equals the referred client's first full monthly payment. For example, if the referred client pays $300 per month, your credit is $300. If they pay $450 per month, your credit is $450. Credit value is determined by the referred client's actual monthly rate at the time the credit posts, not by any estimate made at the time of referral.
One credit per referral. You earn one credit per referred client. Credits do not recur month over month. The only way to earn additional credits is to refer additional clients.
No cash value. Credits have no cash value and cannot be exchanged for cash under any circumstances. Sentrival does not issue checks, ACH transfers, PayPal payments, gift cards, or any other form of cash equivalent in connection with the Sentrival Circle program.
Application to monthly billing only. Credits apply exclusively to your recurring monthly service fee. Credits cannot be applied to setup fees, one-time build fees, or any other non-recurring charges. Setup fees and build fees belong to Sentrival in all circumstances regardless of any referral credits held.
Rollover. If your credit balance exceeds your monthly bill in any given month, the unused portion rolls forward automatically to the following billing cycle. Credits roll forward indefinitely until fully consumed. There is no expiration date on earned credits once posted.
No cap. There is no limit on the number of referrals you can make or the total value of credits you can accumulate.
Non-transferable. Credits are personal to your account and cannot be transferred to another party except as described in the good-standing cancellation provision below.
Good-standing cancellation transfer. If you cancel your Sentrival account in good standing — meaning no outstanding balance, written cancellation notice given at least 30 days in advance, and a minimum client tenure of 6 months — any unused credits remaining on your account may be transferred to one named referred client of your choosing. This transfer requires the explicit approval of Bradley OQuinn and is granted at his sole discretion. Transfer is not available under any other cancellation circumstance and is not available if your account is suspended or terminated.
Forfeiture. Credits are forfeited immediately and in their entirety if your Sentrival account is suspended or terminated for any violation of Sentrival's Terms of Service. Forfeited credits are not restored upon reinstatement.
Tax disclosure. Sentrival reserves the right to issue a Form 1099-MISC to any client whose total referral credit value received in a single calendar year equals or exceeds $600, as required by applicable IRS regulations. Participating clients are solely responsible for any federal, state, or local tax obligations arising from credits received through the Sentrival Circle program. Sentrival recommends consulting a qualified tax advisor if the total value of credits you expect to receive in any calendar year approaches $600. Sentrival does not provide tax advice, and nothing in these terms constitutes tax guidance.
Section 4 — FTC Disclosure Requirements
Why disclosure is required.
When you recommend a business and you receive a financial benefit for doing so — even if that benefit is a service credit rather than cash — federal law requires you to tell the people you are recommending to. This requirement comes from the Federal Trade Commission's Endorsement Guides (16 C.F.R. Part 255). The rule is straightforward: if there is a material connection between you and the company you are recommending, and that connection might influence how someone weighs your recommendation, you must disclose it. A credit on your monthly bill is a material connection.
This disclosure requirement applies regardless of where or how you make the recommendation — social media posts, direct messages, emails, phone calls, text messages, and in-person conversations.
You do not need to make the disclosure complicated. You need to make it clear, prominent, and honest.
What your disclosure must do.
Your disclosure must:
- State that you are a Sentrival client.
- State that you receive a credit on your Sentrival account if the person you are referring signs up and remains a client for 30 days.
- Be placed where the person will see it before they decide whether to act on your recommendation. It cannot be buried in fine print, hidden at the bottom of a long message, or disclosed only after they have already clicked your link.
Example disclosures you can copy and use.
For a social media post:
Heads up — I'm a Sentrival client and I get a bill credit if you sign up through my link. With that said, I've genuinely been happy with what they've done for [my reviews / my website / my online presence]. Here's my link if you want to check them out: [your link]
For a direct message or text:
Quick disclosure — I get a credit on my Sentrival bill if you sign up using my referral link. I wouldn't send it if I didn't think it was worth your time, but I want you to know about that upfront. Here's the link: [your link] / or use code [your code]
For an email:
I want to be upfront with you — Sentrival has a referral program, and if you sign up through my link, I receive a credit on my monthly bill. I'm sharing this because I've had a genuinely good experience with them, not because of the credit. I'd tell you the same thing without the referral program. Here's my referral link: [your link]
For an in-person or phone recommendation:
I want to mention — Sentrival has a referral program, so if you sign up I'd get a credit on my account. I think you'd benefit from what they do regardless, but I want you to know about that so you can factor it in.
What happens if you do not disclose.
The FTC enforces its disclosure rules against both companies and individual endorsers. Non-disclosure can result in civil penalties. Sentrival cannot protect you from regulatory action that results from your failure to disclose. Your participation in the Sentrival Circle constitutes your agreement to comply with applicable FTC disclosure requirements every time you share your referral link or make a referral recommendation.
Tennessee Consumer Protection Act.
Tennessee's Consumer Protection Act (T.C.A. § 47-18-101 et seq.) prohibits unfair or deceptive acts or practices in commerce, including the promotion of goods or services through testimonials or recommendations that conceal a material financial relationship between the recommender and the company. Clients participating in the Sentrival Circle who make referral recommendations to Tennessee-based businesses are subject to this requirement independently of the FTC rules. The disclosure language provided above satisfies both the FTC and Tennessee requirements when used as written.
Section 5 — Program Eligibility and Participation
Who can participate. The Sentrival Circle is available exclusively to active Sentrival clients whose accounts meet all of the following criteria:
- The account has been active for a minimum of 30 days from the date of first payment.
- The account is in good standing, meaning no past-due balance, no active payment dispute, and no pending suspension or termination.
- Sentrival has sent the referral program introduction email to the client personally from bradley@sentrival.com.
Enrollment is not automatic. Clients are not enrolled in the Sentrival Circle at the time of sign-up. Enrollment occurs when Sentrival sends the personal referral program introduction email. This introduction is sent at a meaningful milestone in the client relationship or at day 60 of tenure, whichever comes first, provided the 30-day minimum has been met.
How referral attribution works. Referrals are attributed to your account through three methods. The referred business may mention your name during their qualification or sign-up process. The referred business may sign up using your unique referral link. The referred business may provide your unique referral code during sign-up. All three methods are equivalent. Only one referral credit will be issued per referred client regardless of how many attribution methods are used.
Referred clients must be new clients. A referral credit is only issued for new clients who have no prior Sentrival account of any kind. Former clients, businesses that previously signed a Sentrival agreement, or individuals with existing Sentrival accounts are not eligible referred clients.
Section 6 — Program Changes and Termination
Sentrival LLC reserves the right to modify, suspend, or permanently terminate the Sentrival Circle referral program at any time. Sentrival will provide reasonable advance notice of material changes to participating clients through the client portal, email, or both.
Earned credits are protected. Any credits that have already been posted to your account at the time a program change or termination takes effect will be honored and applied to your future bills under the terms in effect when those credits were earned. Program changes do not retroactively reduce or eliminate credits that have already posted.
Future credits follow current terms. Credits for referrals that have not yet completed the 30-day qualification period at the time of a program change are subject to the program terms in effect when the referred client qualifies. Sentrival will not apply retroactively favorable terms to pending referrals if the program changes unfavorably, nor will Sentrival apply retroactively unfavorable terms to pending referrals if the program changes favorably. The terms in effect on the date the referred client's qualification period completes govern that credit.
Effect of account termination. If your Sentrival account is terminated for any reason, your participation in the Sentrival Circle ends immediately. Credits not yet applied to a bill are handled according to the forfeiture and good-standing cancellation provisions in Section 3.
Section 7 — Contact
Questions about the Sentrival Circle referral program can be directed to Bradley OQuinn at bradley@sentrival.com.